Types of content marketing for real estate agencies

Content marketing in any industry has a wide range of different ways that it can present itself. Real estate content ideas come in a few different flavors. Here are some options that you can incorporate into your business model:

General educational content

A broad category includes sharing educational content with your target customer base. If you’re targeting homebuyers, then you might share content that dives into the home buying experience, what to look for, what to avoid, and what real estate agents do during the process.

A lot of people on the internet don’t know the information that you do. This is your opportunity to show your experience in action and present content that teaches people about real estate and keeps things interesting.

If you publish an article that lifts the curtain and tells the reader more about what you do, then they’ll trust you. You can convert a reader into a client pretty easily once you establish your knowledge of the industry.

The secret is to keep this type of content within your industry. Talking about different types of coffee won’t attract the right people, so you want to stay on brand.

Market analysis

When you do market analysis, you might want to put your findings together. Make an easily-digestible piece that the everyday person can understand. We buy houses in Chicago IL

This type of localized analysis can get heavily shared within your region. Most people don’t know about their local real estate market, so your insight can help them make a decision.

Home maintenance tips

Putting together home maintenance tips is a great strategy if you buy or sell homes. You’ll be put in front of people who own a home. If that’s your target audience, then this is great news.

These types of tips can be pretty universal, so you can address a broad audience that can later convert into clients. It’s also a topic that many people need help in.

When a first-time homeowner encounters a clogged sink, they might take to the internet to try to find a solution before calling a plumber. This is where you can come in.

Video or pictorial walkthroughs

A big part of your business revolves around walkthroughs. One real estate content strategy is to create video or pictorial walkthroughs of the properties you have listed.

These walkthroughs give someone a cool way to tour a home, and they give you more traffic. These work well if you have a 3D virtual tour posted on your site.

An interested party can keep revisiting a walkthrough, and they can share it with family and friends to get their input. This boosts the views that you get and makes even more people familiar with your company.

After learning about these types of content, you might be wondering what they look like in action.

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