Content marketing feels like it was made for the real estate industry. It revolves around shareable, interesting, and fun topics. Something as simple as a video walkthrough can become viral online if you do it right.
In this guide, we’ll tell you all about real estate content marketing. We’ll share some tips for success and even give you some real estate content ideas to get you started.
What is content marketing?
Content marketing refers to creating branded shareable material — such as blog posts, social posts, images, emails, or videos — with the hope of going viral and getting a lot of shares.
Even though your content should be branded, with content marketing you won’t be explicitly promoting your business. Additionally, you won’t be talking to a specific person – your content can be seen, and shared, by anyone on the internet.
Why does real estate content marketing matter?
Why should you spend any time considering content marketing ideas for real estate? Content marketing works, and it’s a huge deal in this industry. It’s a surefire way to build your brand, grow your sales, and connect you with more clients.
Demonstrating your experience
First and foremost, it shows your experience within your industry. When people are looking to buy, sell, or rent a home, they need a knowledgeable pro in their corner. If they stumble across your content, they start to view you as a viable candidate to help them.
This is also the leading reason why most real estate content ideas aren’t too “sales-y”. You’re not trying to solely sell someone on your services, you’re looking to first convince them that you know what you’re talking about.
Connect you with more people
The internet is a really big place. When you upload content to social media, you have the potential to connect with billions of people. That’s how many active social media accounts there are across the world.
Compare that to a billboard you buy on the side of a highway. It might get thousands of views in any given week. The order of magnitude is hard to comprehend when you talk about content marketing.
Every person that lays eyes on your online content can be a potential customer.
Build brand awareness
People’s real estate needs are unpredictable. You probably know by this point that someone uninterested in selling their home can be quickly convinced if you pitch them the idea correctly.
The bottom line is that you don’t know when someone will decide they need a high-quality real estate company. This is why brand awareness is so important.
Brand awareness is when someone associates a certain industry or quality with your company. For example, when you think of a coffee chain that’s high-quality, specialty, and highly-customizable, you might think of Starbucks. They’re a great example of brand awareness.
For your company, you want locals to immediately think of your name when they think about buying, selling, or renting a home.
By rolling out a successful content marketing campaign, you’ll build your brand awareness. People will start associating you with high-quality real estate knowledge. That eventually translates to people picking your company for their real estate needs.